The Group Deal Template is part of our suite of Contest Templates, which allows you to create a deal, specific to your Facebook fans, that is unlocked after a certain number of email sign-ups. It has been tested and proven to help businesses grown their email marketing lists and gather likes for their Facebook pages.
Here, we will take a closer look at the Group Deal Template, its features, and how to customize the template to fit your needs!
Note: We here at Heyo are constantly trying to improve our templates, and, as such, these overviews are subject to change.
Like all of our Contest Templates, the Group Deal template comes packed with easy-to-customize widgets and mobile optimization that will propel your special offer to success. As a prebuilt template, we’ve done the hard part for you, and created a mobile optimized version of your campaign.
Group Deal Template features include:
To use the Group Deal Template, open the Contest Templates section under the Templates tab. This will bring up a selection of Contest Templates to chose from. The Group Deal Template should be the fourth option on that list. Once you’ve selected the Group Deal Template, be sure to click ‘Save and Continue’ before moving on.
This will take you to the Heyo Editor. You can customize nearly everything on the Group Deal Template, simply by clicking on a widget and editing the widget options that open on the right-hand side of the screen. Each widget that can be edited will be highlighted in green when you select it.
First, let’s change the Hero Image. Start by clicking on the image to open up the widget options on the right.
The recommended image size is 443px by 581 px, the image should be a JPG or PNG file, and the file size limit is 2MB. If your image is larger than that consider resizing the image using Photoshop or pixlr.com. I would also recommend adding text to your image, like in the screenshot above.
Once you have created your image, click ‘Upload’ in the widget options. Select the image you want to upload and then click ‘Save Changes’ at the bottom of the screen.
You’ll no doubt have noticed the text underneath of the Hero Image – this is where you can list the rules of your contest, and link to your terms and conditions.
Note: You do not type directly onto the campaign canvas. A text editor will open up in the widget options on the right hand side of the screen. You can type in this text box and change the text appearance in this editor.
To edit the text, click on the text on the campaign canvas to open up the widget options.
When you’re done editing the text, click ‘Save Changes’ to continue.
A key element of a successful giveaway is brand recognition. Tying your offer in with your brand builds trust between your company and your fans. The easiest way to include brand recognition is to include your logo on your Group Deal.
To add your logo, click on the Shamy’s Shakes logo to open up the image widget options on the right.
Using the browser, upload your brand’s logo. Note: The recommended image size is 192px by 132px.
Click ‘Save Changes’ to continue.
Let’s turn our attention to the Countdown Widget. You can change the ending date and time associated with the Countdown Clock by clicking on the widget and opening the widget options on the right.
Note: You cannot change the text on the Countdown widget.
In the options, select the date and time when you want your contest to end. We recommend running a contest from 7 to 10 days for maximum effect.
The ‘Entries Needed to Unlock Deal’ counter is a number that you set to entry lock the deal. I recommend you set this number based on your current number of Facebook fans, or previous results from sweepstake or other campaigns. If you have a smaller fan count, setting the Unlock number to 200 may be intimidating, and could discourage people from entering.
I suggest setting the number lower at first, and then having higher prizes unlock at higher entry numbers. For instance, offering a $50 gift card for 90 entries, and another gift card for 200 entries. This encourages sharing and will help boost entries.
To edit the Unlock number and the sharing option, click on the ‘Entries Needed to Unlock Deal’ set of steps. This will open up the widget options on the right.
Change the number of entries required to unlock your deal, and change the ‘Text to Share.’ The ‘Text to Share’ is the copy that will be shared by fans when they click on the Facebook share button.
Click ‘Save Changes’ to continue.
Next up is the email Form. If you use MailChimp, AWeber, Constant Contact, Campaign Monitor, Infusionsoft, Mad Mimi, or Campaign Manager to collect emails, you can connect those services to the form by clicking on the widget and selecting the service you wish to connect. Details on connecting the form can be found here.
If you use a different email collection service, or you don’t have a service at all, not to worry! Heyo collects the emails from the Group Deal Template into a CSV file for you, which you can download at any time from the Heyo Dashboard.
You have some flexibility in how the Form behaves and looks as well. These options can be found under Form Settings in the widget options.
First, you can connect a ‘Thank You’ page to the Form, which will take users to an external page – either a page on your website, or a hosted document – thanking fans for entering the contest. The page I have added is one I created using one of my open campaigns on Heyo.
You can customize the form to collect emails, names, or confirm that fans know what they’re signing up for a newsletter. For more information on how to customize the form, check out the instructions on the Form Widget. To edit the appearance of the Form, use the color pickers and text options below the ‘Thank You’ page URL field.
Once you’ve customized every widget on the template, be sure to check out the ‘Options’ tab on the upper right-hand side of the screen.
Here is where you can customize the Meta Data that appears on Facebook for your campaign, as well as add Tracking Script to track stats specific to your campaign. You also have the ability to add Google Analytics to your campaign – instructions on how to use these options can be found here.
You can customize the background of the Group Deal Template. You can upload a background image using, select a background color using the Heyo Color Picker, or select one of Heyo’s preset backgrounds.
When you’re ready to publish your group deal, just click ‘Save and Preview’ on the bottom right corner of the screen.
After hitting ‘Save and Preview’, you will be taken to a preview page. This is where you can change the title of your campaign and the Facebook page it is published to.
You can also test the widgets on the Preview page to make sure they are working properly.
Further publication instructions can be found here.
Is there an issue I didn’t cover in this overview? Contact us at support@heyo.com and we’ll help you out.
